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Netatmo drafts in EDF Energy to help sell its smart thermostat
Brits who want their heating systems to be a little more high-tech are now officially spoilt for choice, with a bunch of smart thermostat options jostling for their attention. The makers of these devices are well aware of the competition they face, which is why most have courted retail partners to add some extra marketing muscle. The latest to establish such a relationship is Netatmo, and though the outfit is a bit late to the game given it only launched its smart thermostat in the UK in September, today it's announced its new high-profile BFF is EDF Energy. Under the partnership, the energy provider will sell and install the thermostat, as well as become the primary port of call for customer support. Unlike npower's tie-up with Nest, EDF is offering this service to anyone, not just its own customer base.
