executive creative director
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Ad exec Scott Trattner returns to the Apple fold at Media Arts Lab
Most of the hiring talk today is about Adobe CTO Kevin Lynch joining up with Apple, but there's been another interesting job switch in the Apple-sphere recently. Ad exec Scott Trattner has returned to work for the Media Arts Lab ad agency, after a short stint working for the design firm 72 and Sunny. The Media Arts Lab is part of ad agency TBWA/Chiat/Day, and the group is responsible for some of the most iconic Apple ads, including the famous Switcher ads, as well as the iPod ads, Think Different and even the classic "1984" commercial. Trattner was responsible for a few big Apple campaigns, including the "Get a Mac" series with John Hodgman and Justin Long. He had transitioned over to 72 and Sunny, a company that is actually working on ads for Samsung at the moment, but now he's back at the Media Arts Lab, as of last month. Apple's recent ads haven't been quite as exciting as some of the ones we most love and remember, so maybe Trattner's return will help get things moving along again. He's back in his Executive Creative Director position, and reports say he's back at work on Apple already.
Jim Lee on his influence over DC Universe Online
When it comes to the super-hero genre in massively multiplayer online games, two new names seem to be on the lips and hearts of all man-children (and we're hoping a fair number of women, too): Champions Online and DC Universe Online. The latter title is of particular interest, given how it builds on the DC Universe comics legacy which is significantly older than your average gamer. Given how much comics legend Jim Lee is involved with fleshing out the DC setting into an online world as the title's Executive Creative Director, Gamasutra's Brandon Sheffield interviewed Lee about the extent and scope of his influence over the game. The interview is a good read, showing us a bit about Lee's approach to DC Universe Online, both in terms of his overarching view of how the game should be, and his attention to detail. It also touches upon what it's like for Lee to step away from the flexibility he's always had with 2D, and into the more concrete 3D of game design. Did you enjoy this? We've donned our capes and tights to explore SOE's DC Universe Online in-depth. Come explore more of Metropolis and Gotham with your friends at Massively!
