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Nintendo adds monthly subscription to 'Fire Emblem Heroes'
Fire Emblem Heroes (FEH) is Nintendo's mobile money-maker. The free-to-play RPG has pulled in, according to SensorTower, $656 million since its release three years ago -- over $200 million more than all of Nintendo's other mobile games combined. That money train is running out of steam, though, and Nintendo wants to curb that with a $9.49 monthly subscription plan called Feh Pass. Despite being the company's most-successful mobile title in 2019, revenue was down significantly to $156 million, which is almost half that of the $295 million revenue from its 2017 launch year, and 23-percent down on the $205 million it made in 2018. This is a fairly normal pattern for a gacha title. Gacha games rely on a small number of high-value users spending hundreds and thousands of dollars on in-game currency (Orbs, in FEH's case). As the number of users playing a game drops, the number of high-value users typically drops in tandem.
