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What EA learned from 'Mass Effect' will shape its future
When I spoke to Electronic Arts Executive Vice President Patrick Soderlund last week, Kotaku's report about why Mass Effect: Andromeda turned out so poorly hadn't been published yet. Nonetheless, when I asked him about the flawed game's development cycle, he was incredibly candid -- just as he had been in 2013 when I'd interviewed him about his company's move from myriad game-design toolkits to just two. Here are his thoughts on several key topics.
