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Report: Apple developing exclusive iTunes purchase tracking for iAds
TechCrunch has the word that Apple may be implementing a "VIP" ad program within its upcoming iAd service. An email reportedly sent from a Quattro sales representative mentions a "Verification of iTunes Purchase" program, in which an advertiser for a certain app would be able to see his or her users' iTunes purchases, and deliver ads based on that information. Quattro is the mobile ad company purchased by Apple a while back, and presumably the division overseeing iAds. That verification process would allow app creators to not only know which of their customers has already bought other apps of theirs, but it would enable them to only show you ads for apps you haven't yet purchased. In Flick Baseball Pro, for example, you wouldn't see ads for Flick Fishing if you'd already bought it from the store. That might give Apple the advantage against other ad programs on the App Store, and even if not, it would let them charge a premium price. Since everyone else is guessing at iTunes sales data, Apple would actually be able to deliver real numbers for iTunes purchases, and help app developers target app ads.
TUAW First Look: Flick Baseball Pro
Freeverse has released the latest title in their Flick Sports series, and Flick Baseball Pro is now out on the App Store for $2.99. We got a quick hands-on with the game right after release, and while it's a pretty good arcade-style baseball simulation, there are a few quirks and missing features that might make you want to go for a more official baseball app. Still, just like the other titles in the Flick Sports series, Flick Baseball Pro exudes polish and really takes advantage of Freeverse's growing familiarity with the iPhone and iPod touch hardware. Read on for an in-depth first look at the game.
