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  • Blocks

    The Blocks modular smartwatch will always be a concept

    by 
    Jamie Rigg
    Jamie Rigg
    01.09.2018

    It's been several years since Blocks had its initial 15 minutes of fame, capturing the internet's attention with the idea of a modular smartwatch. The first prototypes were about as rough and ready as they could feasibly get, but the public's appetite for the ambitious product hadn't waned by the time the crowdfunding campaign started over a year later. More than $1.6 million in pledges and another few years of development, and the Blocks smartwatch is kinda, finally here. But so much has changed in the interim. Project Ara is dead, modularity isn't the buzzword it once was and we've gone from not knowing if we really need a smartphone accessory on our wrist to a saturated smartwatch market. But the founding fathers of Blocks still believe they have something unique to offer.