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  • What's inside the TV Apple is definitely not going to make

    by 
    Richard Lawler
    Richard Lawler
    09.08.2015

    Almost as soon as TVs started to get flatter, they slowly added intelligence too. But compared to the progress of phones, tablets and laptops, our HDTVs are still lagging far behind. If all of the rumors are true, tomorrow Apple will make its fourth attempt at filling the gap with a new TV box. Apple's TV ambitions predate Engadget and even the iPod -- the Apple Interactive Television Box had a cloud DVR vision back in 1994 -- and accordingly, over the last decade, rumors of what the company might do have taken on a life of their own. This week we're expecting to see the natural evolution of a "hobby" the company has slowly cultivated since Apple TV launched in 2007, but what if it went the other way? Even with millions of squared-off hockey pucks on shelves around the world, pivoting to an iSight-equipped, Intel-powered plasma straight out of a Gene Munster/Mary Shelley bedtime story could be just what we need. A 180-degree turn into the high end that's crazy instead of boring: Meet the Apple TV that never was.