frontback
Latest
Frontback's selfie app is back thanks to an anonymous rescuer
Tech startups rarely get a second chance if they fail, since they can't usually draw on the help of either a huge following or a pile of cash. However, the recently defunct Frontback is getting that rare reprieve. The selfie-oriented social service has reached a deal with an as yet unnamed "partner" that will keep it running for the foreseeable future. This mysterious helper believes there's "something incredible" behind the concept of posting both front and back photos, Frontback says, and it's offering "fresh ideas" for what to do next. There's no certainty that Frontback will live happily ever after, but it's at least not going to fade out any time soon.
Frontback shutdown shows that selfies don't equal success
The selfie craze might not be slowing down any time soon, but that doesn't mean that self-portraiture products are a license to print money. Need proof? Just look at Frontback. After two years of investment and hype from the likes of Reddit's Alexis Ohanian and Twitter's Jack Dorsey, the selfie-plus-rear-photo service is shutting down. The social network will wind down as of August 15th, and you'll have until September 15th to download all of your pictures. Frontback's iOS client will be reduced to a camera app during the transition, while the Android version is disappearing altogether.
