FY 2019
Latest
Twitter doesn’t want to call its users ‘users’ anymore
Twitter has announced that, at least in its public documents, it's going to stop calling the people who use its platform "users." It's "an effort to demonstrate more empathy for the people who use Twitter," explains the company's most recent financial results covering the fourth quarter of 2019. Instead, it's reframing the talk to be about Monetizable Daily Active Usage, Twitter's shorthand for users people it can sell ads against.
