gamermetrics
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Study: Guitar Hero III has more groupies than Rock Band
Sure, we may go crazy over Harmonix and Electronic Arts' love child Rock Band, but data from IGN's GamerMetrics reminds us that the franchise has a ways to go if it wants to overtake its distant cousin Guitar Hero III. According to the statistics, there were 22 million page views on IGN for Guitar Hero III-related articles, vs. 10 million for Rock Band (a 120% increase). GHIII was also on almost twice as many wishlists (5,755 vs. 2,928) as its competitor and over six times as many message board posts (25,000 vs. 4,000).The Guitar Hero series has a lot more going for it right now, including a two-year history of commercially and critically successful titles. Commentary provided with the data notes that Rock Band has "experienced a noticeable surge in both awareness and purchase intent metrics" in the past three months, which bodes well for the game due out November 20. Guitar Hero III is coming next week.
IGN survey reveals gamers' habits
Do you listen to Gorillaz? Are you looking forward to X-Men: The Last Stand? Do you watch Family Guy and The Simpsons? And do you have a positive opinion of Google and Apple?According to a recent survey conducted through IGN.com by IGN's GamerMetrics, the answer to the above is "yes" for a large number of gamers. Describing IGN as having "one of the largest concentrated audiences of young males on the Internet", the survey's results show a fascinating slice of modern interests.Given that one of the arguments for in-game ads includes the fact that younger demographics don't watch much television, the number of gamers following Family Guy (68%) and The Simpsons (64%) may seem surprising. On the other hand, it would be interesting to see these results for different countries; the brand voting and TV choices show the American skew of the survey respondents.
