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Ephemeral entertainment and Activision's strategy for success
In a time when the video game industry is down to a handful of mega publishers and even small-scale independent developers have risen to become competitive, Activision stands out for making huge plays and reaping massive rewards. Activision Blizzard is going into this holiday season with one of the strongest publisher lineups in recent memory. It's not just the diversity of the games, but the scale that makes it so impressive: Destiny, Skylanders, Call of Duty, World of Warcraft and Hearthstone. "It never feels like that from the inside, it's a tough business and each one of these games is a hard slog to get done and bring to fruition," Activision Publishing CEO Eric Hirshberg told us at Gamescom. "In my mind, we still gotta get the ball across the goal line. You can't take anything for granted."
