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NVIDIA kills its 'anticompetitive' GeForce Partner Program
NVIDIA has canceled the GeForce Partner Program (GPP) just two months after announcing it. The GPP began with little fanfare in early March, but it quickly became clear (thanks to work by HardOCP's Kyle Bennett) that it was more than a simple branding initiative. Bennett showed that GPP was encouraging manufacturers to solely produce PCs and laptops with NVIDIA GPUs inside. Manufacturers could still opt for AMD cards, but they would have to be sold through a different brand. Should a manufacturer not play ball, NVIDIA would at best not include it in marketing efforts, and at worst actively hold back inventory to exclude it from upcoming GPU launches.
