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Prime World defies gender stereotypes in latest update
In a stunning twist of irony, Prime World is now challenging gender stereotypes by adding effieminate males and burly females for the upcoming NA and EU release. Producer Marc Singer commented on the new customization options: "We want to give a lot of skin options that are not just hairdos and color changes. We want to completely shift them from one spectrum to the other. We want effeminate males and we want burly, bulky females. We want animal-style stuff and old women and young kids." Singer said that this was part of a game-wide effort to combat tired portrayals of sexy girls: "A lot of games nowadays are very over-sexualised or male-centric when it comes to character pools. When you have over-sexualised characters, when you have male-centric hero pools, that's not something that the Russians are concerned about, because culturally for them, it's not a big deal. And even in parts of Europe, it's not a big deal either. But in the US, it's a very big deal." This change is ironic because the MOBA is perhaps best-known for originally forcing gamers to play their gender and incorporating gender-specific abilities and buffs, including a team-wide defensive buff if a female was part of the squad. Nival later decided to (mostly) remove these features for the NA/EU release, although gender locking is still part of the experience.
Prime World devs tackle gender issues, hero prices
The folks over at Nival have posted a quick dev diary that addresses some of the biggest player concerns with its still-in-beta MOBA, Prime World. The studio wants players to know that matchmaking is being refined, an EU server should solve European lag issues, a report system is on the way, and hero prices are under review (though the team seems generally happy with them). Perhaps the most interesting tidbit is Nival's decision to nix all gender features from the game. Prime World has been the subject of some controversy due to its treatment of gender; male and female characters have different abilities that operate in relation to their gender and the gender of other heroes, and player hero choice is determined by the gender established either on the player's Facebook page or Prime World account. Nival explained that the decision to remove gender-specific features will soon be discussed in greater detail in a separate post. [Thanks to Dengar for the tip!]
Prime World charges women less to play, 'protects' them in mixed groups [Updated]
It's ladies night at Prime World, and drinks are on the house. The upcoming MOBA is offering unique incentives to rope in real-world women to play, including discounted heroes and special buffs if girls team up with guys. The game is connected to players' Facebook accounts, so women looking for special treatment need to actually be a member of that gender. Nival's Creative Producer Larisa Nuretdinova hopes this will expand Prime World's potential audience: "The idea is to introduce the MOBA genre not only to hardcore players who already love it, but to their friends who might be more casual, and of course to their sisters and girlfriends who may not be as hardcore." To encourage both sexes to group up together, Nival has devised a special defensive buff that is only activated when a woman playing a female character is part of the team. According to Prime World's About page, "this bonus helps encourage beginning female players, who feel more helpful when fighting in a mixed group." Prime World offers six heroes for free, three of each gender; additional heroes can be purchased with actual money. It's here, too, that real-world women have an advantage, as Nival is offering a discount for the ladies who go shopping in the game. [Update: Kotaku reports that Nival later clarified that it is offering discounts for both genders purchasing the same gendered character.]
iTunes HD rentals: price discrimination against men
So what is it with the "guy tax" that Apple has added to its Apple TV rentals? You know what I mean. Rentals are $3.99 for women, $4.99 for men. See? Look at the picture. Because few women (other than our Christina) are going to look at that pricing structure and say "Oh wow, honey. Let's pay a dollar more so that we can enjoy the romance and relationships with better pixel counts."No, we women are going to say (except for Christina and a few others of her technical prowess) "What a rip!" and buy the SD version while our better halves explain in excruciating detail exactly why they bought that 1080p TV equipment in the first place, which we will ignore and still rent the cheaper version. And why? Because relationships are rarely improved by higher definition. In fact, it's the soft fuzziness (and lower cost) that keeps relationships mysterious and desirable. Especially in the morning before teeth are brushed.
