Gimmick

01.06.08
All the World's a Stage: Something to remember me by
01.06.08

All the World's a Stage: Something to remember me by

All the World's a Stage is a column for creative minds, playing with roles every Sunday evening.The...

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11.03.07
USB-powered infrared pad heals road warrior's aches
11.03.07

USB-powered infrared pad heals road warrior's aches

It's not often that we see a USB-powered gizmo claiming to "relieve tiredness, muscle strain or eve...

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05.21.07
Cellphone float keeps your mobile's head above water
05.21.07

Cellphone float keeps your mobile's head above water

Inflatable gizmos meant to save your dog's life and wake you from your bubble bath slumber have been...

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04.26.07
Solo's bus stop ad enables life-size chatting with strangers
04.26.07

Solo's bus stop ad enables life-size chatting with strangers

Hot on the heels of Nokia's own bus stop gimmick comes none other than Solo, which has erected a cl...

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04.26.07
Solo's bus stop ad enables life-size chatting with strangers
04.26.07

Solo's bus stop ad enables life-size chatting with strangers

Hot on the heels of Nokia's own bus stop gimmick comes none other than Solo, which has erected a cl...

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04.03.07
Parish on the problem of "waggling the dog"
04.03.07

Parish on the problem of "waggling the dog"

Personal hero Jeremy Parish has just written a (fairly restrained) rant on his blog about a problem...

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02.10.07
Wii Warm Up: Is the Wii remote gimmicky?
02.10.07

Wii Warm Up: Is the Wii remote gimmicky?

It's the question Nintendo fanboys often avoid: is the Wii controller just a gimmick? It comes up a...

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01.10.07
Edgetech unveils unsightly mini internet machine, dubbed The Edge
01.10.07

Edgetech unveils unsightly mini internet machine, dubbed The Edge

We fully understand how hard it's going to be for anything to top this in terms of handheld sexines...

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11.20.06
Thanko's heating action continues with USB-powered Eye / Seat Warmers
11.20.06

Thanko's heating action continues with USB-powered Eye / Seat Warmers

Ah Thanko, how we adore your USB-powered oddities. From Japan's king of off off-the-wall gimmicks t...

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