gionee elife

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  • IRL: A week with the thinnest phone on the market

    by 
    Brad Molen
    Brad Molen
    08.12.2014

    Ever since the original Moto RAZR V3 came out 10 years ago, the smartphone industry has had a strange obsession with skinny phones. Not because shaving a millimeter or two off a device will give it more functionality, but because it's an effective marketing tactic. In emerging markets in particular, slimmer phones at slimmer prices enjoy a distinct advantage. Gionee, a handset maker based in China, isn't very well known, but it's looking to make a name for itself with devices like the $375 Elife S5.5. At 5.55mm thick, this svelte beauty currently claims the title for the thinnest smartphone on the market. To put that in perspective, that's a full two millimeters skinnier than the iPhone 5s. I spent a few days with the device to see if thinner really is better.