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Ford wants customers to rent their cars to other people
Although Ford's main business is selling cars, it also operates a number of other services that help people do more with them. It's app-based GoDrive service already allows Brits to rent a car on a pay-as-you-go basis, but now it's experimenting with letting its US and UK customers rent their own vehicles out to other people and offset the money against their car payments. Today, it's inviting 12,000 Londoners and a further 14,000 US customers from Berkeley, Oakland, San Francisco, Portland, Chicago and Washington D.C. to join its new scheme.
Ford's GoDrive brings app-based car hire to London
London is home to a number of car-sharing services, but over the past few months car makers have also been getting in on the action. BMW brought pay-as-you-go vehicles to the capital late last year, with Ford piloting a new service called City Driving On-Demand just a month later. For Ford, it appears those tests were successful, because the American car giant today announced the launch of GoDrive, an expansion of its existing service that will offer 50 cars in 20 locations across the city.
