gold iphone
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Daily Update for October 31, 2013
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
Apple asks developers not to use gold iPhone 5s in marketing materials
If you take a look at promotional materials for various apps these days, you'll notice something very interesting -- none of the photos show an app running on a gold iPhone 5s. MacRumors is reporting that Apple is now asking developers to use only certain colors of devices when producing photos and videos for marketing purposes. In the App Store Marketing Guidelines, Apple provides a number of product images with blank display areas where developers paste their screenshots for marketing purposes. At this time, the product colors are limited to the iPhone 5s, iPad Air and iPad mini only showing up in silver and space gray; the iPhone 5c in blue and white; and the iPod touch in blue and space gray. You'll notice that the gold iPhone 5s isn't included in that list, and that's just for static images. If developers wish to use devices in custom photography and video, they need to get approval from Apple, but they're told exactly what they can feature in their imagery -- "Feature only the most current Apple products in the following finishes or colors: iPhone 5s in silver or space gray, iPhone 5c in white or blue, iPad Air in silver or space gray, and iPad mini in silver or space gray." Eric Slivka at MacRumors posits that "Apple prefers to keep focus on the distinctive color to itself," using the gold model in much of its own TV and print advertising. The ban on developers using the gold iPhone 5s in promotional materials could be a way to keep demand for the model in check until the company is able to boost production.
The gold iPhone is a done deal, says AllThingsD
Go on, reject the notion. Work yourself into a tizzy. Then, grab an Orange Crush and a bag chair, 'cause you're going to need some serious support to handle the realization. The gold iPhone is coming, and it'll be launched during Apple's upcoming event on September 10th. As AllThingsD reports, a new flagship iPhone will be unveiled with an "elegant gold tone," which is said to be more like champagne in actuality. If the rumors prove true, we should see a white face with a gilded rear... which will never be seen by anyone once you strap a case on it. Best of all? We're sensing a golden opportunity for Macklemore to score a product placement promotion in a future music video.
Sigh: The 24 carat gold iPhone
Really, it was just a matter of time until bad taste prevailed. Goldstriker International is now offering Apple's iPhone dipped in 24 carat gold for your (even more) conspicuous consumption. The perfect accessory to your wife ornament and mojito while parked at the bar. The not so free-for-all begins mid-October for an undisclosed price. [Via Pocket-lint]
