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Google adds confirmation click to mobile ads to combat accidental activation
Smartphone owners have learned to cope with the extra power drain in-app advertising can cause, but accidentally launching a web browser? That's a frustration that lasts forever. Google's hoping to mitigate the pitfalls of clumsy thumbs, however, by introducing two-step click-through for mobile ads. Text banners served through AdMob will now display a humble blue arrow on their starboard side -- clicking here takes the reader directly to the advertiser's preferred destination; touching anywhere else expands widens the blue square to coax users into giving the ad a confirmation click, just in case they fumbled the advertisement by mistake. The team's preliminary tests show that confirmed ad clicks sport a notably higher conversion rate, indicating that folks who clicked through the ad actually meant to. Google says solving what it calls the "fat finger problem" will be beneficial to the ecosystem as a whole. We prefer to think of our fingers as grand.
Google gives users an easy out, adds YouTube to Takeout data transfer tool
Breaking up with a web-based ecosystem is hard to do, especially when you have several gigabytes of data invested in a specific platform. However, things just got a whole lot easier for disgruntled vloggers. Google recently added YouTube to its Takeout data migration service, which now gives users the ability to pull all of their uploaded videos from the company's servers in a single stroke. This groovy tool should definitely come in handy when you're busy shopping around your latest foreign film to different movie studios. In addition to being extremely easy to use, the service will also send an email letting you know that your download has finished. Simply set it and forget it!
Google adds Esperanto as its 64th machine translatable language
Esperanto isn't just something Microsoft uses to tease Google for abandoning video codecs, it's a legitimate, manufactured language. Created in the late 1800's by Dr. Ludwig L. Zamenhof, Esperanto was designed to be an easy to learn language that would help folks from all over the world understand each other. Seeing as how Google Translate shares similar goals, the Mountain View firm felt Zamenhof's homemade tongue would be the perfect fit for its machine translation service. Despite a rather small sample size of pre-existing translated material to feed the Google language machine, the firm says Google Translate handled Esperanto surprisingly well -- partially crediting the language's learner friendly construction for the service's success. Sure, it may not be the most useful addition Google Translate's ever seen, but hey, it gets us one step closer to watching cult classics like Incubus without the subtitles. What's that, you haven't heard of William Shatner's pre-Star Trek, all Esperanto romp? Crack open your machine translator and head past the break, then.
Google pulls Android Market malware that exploits SMS hole
Google's reportedly pulled 22 malicious apps after two security firms tipped them off that the malware was tricking users into sending SMS messages to premium-rate phone lines. Android.RuFraud poses as popular games like Angry Birds, Assassins Creed or Tetris and can affect users across Europe and Russia. Fortunately the apps are easily spotted and deleted, but were downloaded 14,000 times before being pulled -- so if you see anyone experiencing similar issues, you can let 'em know how to solve it.
Google TV officially launching October 17th?
It's been no secret that Google TV is scheduled to arrive sometime this fall and we've already seen the Logitech Revue box hardware pass the FCC, but a tipster has just shared an internal Best Buy document with us disclosing that the original planned launched date was October 3rd, and it's now been mysteriously pushed back by two weeks. That would pin the official launch as October 17th, which is certainly later then what Intel's chief recently hinted at. While it's certainly not definitive proof, considering the fact that Best Buy is an official partner of Google TV and the dates timing relative to the upcoming holiday season, we don't think this leak is all that far fetched. Let's not forget that schedule would also place its release a little more than two weeks after the suggested ship date of Cupertino's new hobby. Sure, Google's mantra may be "do no evil", but that doesn't mean they can't try to rain on Job's parade every now and again right? Oh and for all the eloquent waxing you could want on Google's assault on the living room, make sure you check our editorial on the platform if you happened to miss it.
