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Brits, say Allo to Google's new messaging app
You might think that between your family thread on Facebook Messenger, your various friend groups on WhatsApp, and the trusted text a few acquaintances still insist on using, you've got all possible lines of communication covered. But spare a thought for Allo, Google's latest attempt to be more than just a fringe player in messaging. Allo made its debut on far-flung shores earlier this week, but as of today it's now available in the UK for Android and iOS.
Allo brings Google's 'Assistant' to your phone today
If you're going to unveil a new messaging app, it had better do something unique. At this point, finding a place amongst entrenched options like Facebook Messenger, WhatsApp and iMessage is not an easy task. Google didn't quite pull it off with Hangouts when it launched in 2013. Sure, it's installed on basically every Android phone out there and anyone with a Gmail account has probably tried it, but Google's messaging strategy never quite came together in a compelling or clear way. So Google is rebooting yet again with Allo, a mobile-only messaging app that leverages the company's biggest strengths in an effort to stand out from the pack. That strength is the vast amount of knowledge Google has about you and the world around you. It shows up in the app via the Google Assistant, a conversational chatbot that provides you and your friends with contextual info based on your chat history. The bot will show up across multiple Google products, including Google Home, but this is our first look at it in action.
