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  • Grokstyle

    Facebook snaps up visual search technology startup

    by 
    Mariella Moon
    Mariella Moon
    02.09.2019

    Facebook has purchased an artificial intelligence startup that could change the way you browse Marketplace, according to Bloomberg. The social network has acquired a company called GrokStyle, which created a visual search technology that enables you to take a photo of a real-world object and use it to look for similar items online. It's the same technology powering the Ikea Place app's visual search function -- TechCrunch says it was so impressive that the Swedish company wanted to roll it out as one of its app's features "on first sight."