guilds-in-Cataclysm
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If WoW is social media, what function do guilds serve?
In my time playing WoW, I've been in a lot of guilds. I've played in guilds that were fighting for the realm-first heroic progression spot and others that were content at realm 15th. I've been a part of the Reddit guild families, which are so large that they need a chat mod to link the multiple guilds for all their members. I've also been in guilds like my current one that have a grand total of 15 people as members. The World of Warcraft guild experience is as wide and varied as the players who play this game. I'm an unabashed guild-hopper who wants very specific things from a guild and is willing to leave if they don't happen. Other players are loyalists, who find one guild and form lasting bonds that keep them playing with the same group of friends for their entire WoW experience. Is WoW social media? Cynwise at Cynwise's Battlefield Manual wrote a post last month about the fact that World of Warcraft is a form of social media. There's no denying that fact: The entire MMORPG genre is based on the idea that you are playing a game with other human beings, not just facing off against the computer as in the genre's predecessors. In fact, I'd go even further and suggest that in many ways, WoW has potential to be an ideal form of social media.
Ghostcrawler on guild organization in Cataclysm
In response to players' concern over guild organization and management in Cataclysm, Ghostcrawler's been frequenting a thread answering questions about their design goals for guild leveling and why developers decided to axe guild talent trees. While you should definitely read all of his responses, there are a few points concerning the new system that really jump out: They didn't want to encourage guild-hopping, and forcing a guild to pick and choose among talents would have wound up suiting some players and not others (e.g. a guild leader picking PvE-oriented guild talents and alienating the more PvP-focused players in the guild). Hence the leveling system rather than the almost-inevitable squabble over which talents to get. Because only a certain number of people in the guild can advance your "level" at one time, there's a cap on the advantage a large guild would otherwise have held. "The guild bonuses used to be talents. They are now more like leveling spells. We call them perks now instead of talents. We haven't cut any content, but just changed the UI from boxes with prereqs to a list." The hazing ritual to get into Ghostcrawler's guild "is pretty dehumanizing." The upshot is that Blizzard's trying to encourage guildies to stick together and reap the benefits of a strong guild without punishing players who don't feel they've got any choice but to move. I was initially worried about guild talents for just that reason, and the "leveling" system sounds like a much healthier way to do this.
