hasbrofurrealmakers

Latest

  • Hasbro's cute new robo-dog teaches coding on the sly

    by 
    Cherlynn Low
    Cherlynn Low
    02.16.2017

    Toy makers are coming up with more and more ways to encourage children to learn STEM skills, and Hasbro is trying to do that in a somewhat futuristic way. The company is releasing a $120 robotic dog toy called Proto Max as part of its FurReal Friends line of animatronic pets that children can customize via an app. To be clear, you'll be tweaking this robo-dog's behavior and character, not the colors of its eyes or fur or the shape of its nose or face. That initially sounded a bit too much like pet Westworld to me, but after a brief demonstration, I was persuaded to quiet my internal ethics police.