heavy-undercutting
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Gold Capped: How much should you undercut?
Every week, WoW Insider brings you Gold Capped, in which Basil "Euripides" Berntsen aims to show you how to make money on the auction house. Email Basil with your questions, comments, or hate mail! This week's community post is the most recent recording of the weekly JMTC's meeting, and I'll be there next week answering questions. This isn't the first time I've written about undercutting, and it won't be the last. The burning question of how much to undercut is something that just keeps coming up, not unlike the question of which pet is the best for the DPS. If you ask people who don't sell on the AH, they'll give you a blank stare and make some comment about having a guildie craft it. If you ask an auctioneer with less than 100k, they'll say to never undercut more than a copper. To properly answer this question, we need to try and understand the effect that undercutting has on the market you're in.
Gold Capped: Why deep undercutting on the auction house works
Every week, WoW Insider brings you Gold Capped, in which Basil "Euripides" Berntsen aims to show you how to make money on the auction house, and Insider Trader, which is all about professions. For Gold Capped's inside line on crafting for disenchanting, transmutation, cross-faction arbitrage and more, check in here every Thursday, and email Basil with your comments, questions or hate mail! This week's gold blogosphere post is Cold's post on Cataclysm profitable commodities. In a thread in the comments on my last article in which I had advised a reader to undercut his glyph competition heavily instead of camping the auction house, I got another comment that got me thinking about pricing. It basically stated that every time the commenter undercut heavily on glyphs, he would immediately get re-undercut by a few copper unless his price was down to the point of no profit. I've written a little about the topic of pricing and undercutting before, but I felt it was time for a refresher. I'm going to start off by quoting what I wrote last March: "If everyone is knocking a copper off the next highest auction, they only way to undercut successfully is to try camp the AH and make sure you're always the competitor who has visited most recently. Needless to say, this is a colossal waste of your time." This is as true now as it was then.
