hellboyiithegoldenarmy
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Nielsen VideoScan High-Def market share for week ending November 16th, 2008
After staying in the double digits in regards to market share for all of October, for the second week in the row Blu-ray only manages just under 10% of the top 20 home media market share, according to Nielsen VideoScan courtesy of Home Media Magazine. The good news for Blu-ray is that sales were up 83.49 percent to over $20 million, which is up from about $11 million last week. The fact that Blu-ray didn't manage more of the market is what we'll refer to the panda affect. While we're not exactly sure how well Kung Fu Panda did on Blu-ray -- because the title market share chart only listed the top 10 this week -- last week it was less than 6 percent. Assuming this trend continued, and the fact that the panda movie held the number one and number three position on the DVD charts, it appears Blu-ray's number one title, Hellboy II: The Golden Army, was no match for it. Next week we'd be willing to bet we see much of the same because while WALL-E has a much broader appeal then animated fighting bears, it probably won't be enough to break Blu over 10 percent all on its own.
Hellboy director chats with Blu-ray fans live Sunday
Hellboy II: The Golden Army director Guillermo del Toro (and avowed Blu-ray fan, take that Michael Bay) is the first to connect to viewers (as suggested by a particular EHD ed at the last CES) and chat live while watching the movie on Internet-connected players November 23. Exactly how "live" the chat will be remains to be seen, as questions will be submitted ahead of time on UniversalHiDef.com, before the event commences Sunday at 6 p.m. PST, but an opportunity to hear the director's responses in real time is not to be missed, and finally scratches the potential for Blu-ray's online capabilities. Still holding out hope for BD-Live? Make sure you're close to your PlayStation 3 this weekend, and think of a different question than "Here's my 10 suggestions on how to make The Hobbit totally awesome" 'cuz we already submitted that.
