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Uber's 'Hell' program tracked and targeted Lyft drivers
In its quest to ensure Lyft remains in second place, Uber reportedly ran a program that exploited a vulnerability in its rival's system. According to The Information, the ride-hailing company's covert software-based program called "Hell" spied on its staunchest competitor's drivers from 2014 to early 2016. It's called Hell, because it served as the counterpart to "God View" or "Heaven," Uber's in-company app that tracked its own drivers and passengers. Unlike God View, which was widely available to corporate employees, only top executives along with select data scientists and personnel knew about Hell.
