hondalens
Latest
The auto industry is head over heels for VR
Virtual reality and augmented reality are all over the North American International Auto Show floor. Chevrolet, Ford, Honda, Mercedes-Benz and Volkswagen are all using the tech to show off their latest cars and concepts. During the industry preview days (the show is open to the public through Sunday, January 28th) lines to try the experiences stretched around each booth. The value to prospective customers is directly tied to the quality of each experience, though, and that quality shifts dramatically from one automaker to the next. Instead of thoughtful experiences that work within VR's current limitations and are simultaneously informative and entertaining, more often than not, the VR implementations felt like cheap amusement park gimmicks with little regard for the user's comfort.
