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Slices of Apple episode 10: Polishing the Apple
Slices of Apple is a documentary series exploring the success of Apple as a company. It seeks to educate business leaders, entrepreneurs and laypeople about how Apple keeps delivering consistently great products. In this episode of Slices of Apple we talk to Jonathan Hirshon of Horizon PR, who worked at Apple in public relations. He discusses some of the core values of Apple and how those are reflected in its products. Working with one of the best PR teams in the world, he provides some insight into what made Apple great.
