in-app subscriptions
Latest
Google Play in-app subscriptions get free trial option
In-app subscriptions found their way to Google Play this May, and now the folks in Mountain View are letting Android developers offer them with free trials. In order to make use of the freebie spans, you'll have to fork over your payment information to Page and Co. as if it were a run-of-the-mill purchase, but you won't get hit with the monthly fee until the dev-determined trial stretch is over. Developers looking to serve up samples of their episodic content can set a trial period that's at least seven days or longer right within the Developer Console, which means they can add the gratis option or alter its length without having to modify their apps. If the duration of the gratis subscription is changed, the tweak will only apply to new subscribers.
Google Play adds in-app subscription support for Android
Google Play (formerly Android Market) now supports in-app subscriptions, so developers can optionally accept recurring payments for their apps. Subscriptions can be monthly or annual, and ... are all auto-renewing by default. Good news, developers! You'll get at least one accidental payment from a user.First out of the gate to support this is Glu Mobile, which appears to be using it for recurring conversions of money to in-game credits in games like Frontline Commando. There's even API functionality allowing developers to use in-app subscriptions to determine access to non-Android-based properties, like websites – allowing an Android app to serve as the subscription system.
Apple gives in to publishers, changes policy on in-app subscription prices
It looks like Apple has decided to make some pretty major changes to its App Store Review Guidelines -- and, in particular, to its controversial in-app subscription policy. Under the new guidelines, publishers will be able to offer subscriptions to content outside of the App Store, as long as their apps don't include a "buy" button that directs users away from Apple's marketplace. Under the previous version of the policy, which was set to go into effect at the end of this month, app owners offering subscriptions outside of App Store were required to sell equivalent, in-app services at the "same price or less than it is offered outside the app," while giving a 30 percent cut to Cupertino. Now, however, they can price these in-app subscriptions as they see fit, or circumvent the system altogether, by exclusively selling them outside of their apps. Apple will still receive 30 percent of the revenue generated from in-app subscriptions, but won't get any money from purchases made outside of its domain. Theoretically, then, publishers would be able to offer in-app subscriptions at higher prices, in order to offset Apple's share. This is how the new rules are worded: 11.13 Apps that link to external mechanisms for purchases or subscriptions to be used in the app, such as a "buy" button that goes to a web site to purchase a digital book, will be rejected 11.14 Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the app, as long as there is no button or external link in the app to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the app. It's important to note, though, that Apple hasn't made any changes to its policy on sharing user information. Publishers had been lobbying to gain access to subscribers' credit card data and other personal information, which they see as critical to applying a TV Everywhere model to online publishing. With today's concessions, though, these demands may become less insistent.
