instagramenvy

Latest

  • A Social Life directed by Kerith Lemon

    It's complicated: A film examines our relationship with social media

    by 
    Joseph Volpe
    Joseph Volpe
    04.18.2016

    In a world of status updates, indie filmmaker Kerith Lemon categorizes her relationship with modern technology under the "It's complicated" banner. And with good reason. Lemon, whose short film "A Social Life" casts a harsh light on our addictive entanglement with social media, has dipped a toe in almost every online networking platform. That involvement was mainly a requirement of her job at the time. Back in the early aughts, Lemon worked as an integrated-marketing specialist at Viacom, where she handled brand messaging for the likes of MTV, Nickelodeon and CBS Radio. "I jumped on all of them because I needed to know everything," she says. "I'm not exaggerating when I say that I signed up for eHarmony for a pitch to see how it would work."