john battelle
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The iPad as a new "walled garden" of content
John Battelle's Searchblog has an interesting post up about whether or not the iPad can be categorized as a disappointment. He begins with a mea culpa; while he predicted earlier this year that the iPad would more or less fail, the sales figures from earlier this week have proven him wrong. However, he says that the question then turns to whether the iPad will be a disappoint in its larger goal: to revolutionize computing and use the App Store model as a replacement for the usual download-and-install app method that we currently use on desktops. Battelle says that the iPad is doing what AOL (disclaimer: TUAW is part of Weblogs, Inc., a division of AOL) did back in the early days of the Web: distilling it into an easily consumable form. Just like AOL created a portal for Web browsing, the iPad creates a portal for content consumption, all through Apple's App Store (and through Apple's "approved" Web, depending on whether you think Flash's approval is a bug or a feature). Battelle also says that Apple's portal comes with the same issues that AOL's portal did; AOL, he says (and I presume he means the old AOL, not the one paying me to write this), was killed by the link, and the iPad, as he sees it, will eventually be killed by whatever links apps together. AOL was a "walled garden" of their content, and as long as Apple maintains its grip on the App Store, it's that same garden; each app works within its own flower pot, almost completely independent of the others.
Was the Siri purchase about search?
Here's an interesting take from Searchblog's John Battelle about the Siri purchase by Apple yesterday: he believes that it's the first step towards the eventual Apple goal of conquering search for the app world. Google is, of course, the king of search on the Internet, but as the iPad 3G releases today, we're spending less and less of our time on these devices actually browsing the web, and more and more of it inside of apps. That's where search needs to go, says Battelle, and Siri could help exactly that happen for Apple. In other words, he gives the example of searching for a phrase like "Chicago rental car" in Siri, and properly configured, Apple's Siri could say back to the user, says Battelle, "Hey, you know what? You don't need to rent a car. You can use the Chicago Transit. Here's an app for it. You can get from the airport to everywhere you want to go without having to rent a car. Plus, you'll save $150 which we know is a goal of yours because you've been interacting with the Mint application," and so on. Siri would become a voice-activated search assistant, not for the Internet at large necessarily, but for all of the apps and functionality on your iPhone or iPad. It's certainly possible, although Apple has so much cash saved up right now that they don't really need good, focused reasons like that to pick up a strong piece of tech like Siri. But yes, Battelle's guess makes sense, especially considering the increased amount of time that people are spending in apps versus the browser on the iPad.
United puts the kibosh on in-flight video chat, one family seriously 'bummed'
It may not be illegal to tuck your kids into bed via iChat while taking advantage of United's in-flight WiFi, but that didn't stop a flight attendant from ending John Battelle's (admittedly precious) use of the service during a flight two days ago. It seems that the airline has a policy that prohibits "two-way devices" from communicating with the ground -- you know, in case some terrorists board the plane and try some shenanigans. Apparently a laptop with WiFi isn't considered a "two-way device," until you throw videoconferencing apps like Skype into the mix. Somehow, it seems, the company missed Apple iChat when blocking ports, thus enabling the whole affair. Let this be a lesson to those of you with children: save the chats for the hotel room or the airport lobby, eh?
