Jovani
Latest
The director of 'Madagascar' takes on the Wild West of VR
As the writer/director of DreamWorks Animation's Madagascar, a blockbuster that spawned five sequels and one TV show, Eric Darnell could've easily hung up his hat and basked in his Hollywood legacy. But, instead, Darnell departed the studio he made famous last year to explore the "Wild West" of virtual reality with Baobab, an animation studio he co-founded alongside Maureen Fan, the former VP of games at Zynga. At this year's Tribeca Film Festival, the two debuted their first effort, Invasion!, a VR short featuring a lovable, alien-thwarting bunny rabbit and a prologue narrated by Ethan Hawke. "He's a big fan of VR, it turns out," says Darnell of Hawke's involvement.
A virtual reality game that's good for you and scientist-approved
It's fitting that the morning I first experienced Deep VR at the Tribeca Film Festival, billed by its creators as a meditative virtual-reality experience, I was already approaching peak anxiety levels. At 9:30 a.m., I was behind schedule (for reasons beyond my control) and huddled in a claustrophobic installation space made all the more overwhelming by various camera crews and the booming soundtrack of a heartbeat from the far corner. So when I first strapped the HTC Vive onto my head and a snug-fitting sensor around my diaphragm, I braced for the worst, assuming I'd be hit with a wicked bout of VR sickness. How wrong I was.
The 21st-century charity that puts Google and VR to good use
How do you get people to care about the world's problems? More important, how do you get them to care enough to take action? Some nonprofits, like the ASPCA, are fortunate enough to have the perfect mix of cute animals in distress and a sappy Sarah McLachlan song to get the tears running and the donations flowing. But what if your charity lacks the glamour of a pop icon and the heartstrings pull of a wounded puppy? What if your charity's cause is as mundane as bringing clean water to those who don't have it? In a world where we have the luxury of opting for a $3 bottle of Fiji Water over Pellegrino, how do you drive home the point that some people have no other choice but to drink water infested with leeches? For an organization like Charity: Water, the answer to that question was a technological one: Take people to the Third World in a virtual reality documentary and show them how their dollars are being spent with real-time data from a Google-funded water sensor.
Wevr: The virtual reality studio you need to know
It's pronounced "weaver." And you might not be familiar with it now, but the LA-based virtual reality outfit is quietly positioning itself as the backbone of the industry. With one foot firmly planted in the production side of the business (the studio's recent slate includes Sports Illustrated's swimsuit issue) and the other in distribution, Wevr is primed for the impending mainstreamification of virtual reality. So when the public eventually goes gaga over VR goggles, Wevr will be right there, ready to deliver that content.
Sports Illustrated puts you inside the new Swimsuit Issue
Babes, bikinis and ... virtual reality? It's an equation that pretty much elicits a "no duh!" from anyone in the room. Which is why when I meet Chris Hercik at Time Inc. headquarters in New York, he can barely suppress his glee, and for good reason. As creative director of Sports Illustrated, Hercik's overseen every cover of the magazine, including its annual Swimsuit issue, since 2002. But this year, in addition to its big 2016 Swimsuit cover model reveal (Ronda Rousey graces one of three covers), the iconic brand is doing things differently: It's launching a suite of mobile VR experiences designed to put you on the beach for some one-on-one time with the models. "For the first time ever, we're going to be able to answer the question that I always get and a lot of the people on staff always get, which is: 'What is it like to be on set for a Sports Illustrated photo shoot?'" says Hercik.
'Star Wars' and the coming holographic cinema revolution
"AR is going to hit us like a big bang," says ILMxLab creative director John Gaeta when I ask him whether augmented reality, as that holographic technology is known, has been undervalued by the public and press. "We're just trying to point out right from the beginning that there will be a form of AR that will be as hi-fidelity as the cinema that you see at some point. I can't say what year that'll be. But at some point, we'll have intimate holo-experiences with performance and things like that."
Nokia president talks Ozo and the company's big VR bet
"We had some projects in augmented reality. We had projects in the camera. We had projects in head-mounted displays," says Nokia Technologies president Ramzi Haidamus, speaking to Engadget at the Sundance Film Festival about the company's virtual reality pivot. "We had projects all over the ecosystem, so to speak. And it was a combination of: How good are we technically? How well are we protected from an IP perspective? And finally, where is the area where we're going to get the biggest advantage from the time to market?"
Funny or Die makes a fart joke in VR
The news itself sounded like a joke: Funny or Die, the irreverent comedy video site created by the likes of Will Ferrell, among others, was to premiere its first-ever virtual reality short at the Sundance Film Festival. Except this wasn't some Onion-style spoof headline; it was very much true. The piece, Interrogation, debuted last Friday on Gear VR at Samsung Studio, a pop-up VR lounge the company installed in Park City, Utah, for the duration of the festival. It stars Paul Scheer and Rob Huebel, faces better known for their work on FX's The League, as two cops trying to get to the bottom of a heinous crime. It is, in essence, an extended and immersive fart joke.
