Kei Sakamoto
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The food industry's next big hope is to sell you exercise in a can
In every business, from the Amalgamated Rubber Sole Company through to the halls of Nabisco, someone, somewhere, is dreaming of a pill that instantly makes you thin. Several already exist, but if you don't want to sit through that one worrying side-affect of Xenical or find a way to get a large quantity of Speed delivered to your garage, then a double-hander of diet and exercise is the only way to go. That's not something that will deter Nestlé, however, since the company is working on a foodstuff that, it's hoped, will help you to "exercise" without having to leave the couch.
