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MyTown adds product check-ins
Booyah's very popular MyTown app has updated again, this time bringing some more innovation to the "check-in" idea. Instead of just checking in to locations, the app will now "check-in" to various products with the iPhone's camera. So when you use a certain product, you can use the camera to scan a barcode, and presumably, MyTown will recognize it, add it to your check-in history, and then reward points and progress as usual. Of course, this also means that Booyah will get a list of your favorite products and merchandise, which CEO Keith Lee says is "a holy grail for marketers and brands" in the press release. It seems a little unfair to take such valuable information from consumers while simply rewarding them with a few achievement points and virtual stickers, but MyTown definitely has a following, and the app's fans can't seem to get enough of their virtual collecting. The app will eventually include other types of gaming in the service, like scavenger hunt for certain items On the plus side for Booyah, this just means that marketers and brands will be even more interested in supporting the app. We can expect to see even more agreements with real-world businesses from them in the future.
MyTown updates to version 3.1, adds collectibles and social features
MyTown is one of the hottest things going on the App Store right now in terms of social apps. As we mentioned in the interview with CEO Keith Lee a while back, they've actually got more users than Foursquare. The company has just released version 3.1 of the app, which introduces more collectible rewards earned by checking-in to certain local, real life locations (which you can then use to customize the properties you "own"), as well as more social features. You can now browse through the top trending properties, see your most frequent check-ins, and browse through where your friends are going out to and checking-in from. Additionally, Booyah tells us that the app is growing by over 100,000 players each week. They're suggesting that the average player of the game spends "more than an hour a day within the app." That's kind of incredible, but if it's true, that's one heck of an attachment rate. In fact, those are exactly the kind of usage stats that Ngmoco's Neil Young would drool over. Considering that MyTown just made an appearance in Ngmoco's We Rule splash screen, odds are that the two companies are at least sharing notes and, at most, possibly primed for a partnership. We'll have to wait and see what happens.
Former Blizzard dev starts Atomic Operations game studio
Industry veteran Chris Millar has been around -- he's been with Blizzard since the WarCraft II days, and has worked on everything from Black and White 2 to Fat Princess – but now he's off to head up his own company called Atomic Operations. In this quick Q&A with Gamasutra, he says that the company will be a grab-bag of methods and products, all using "an evolved production method similar to that of movies." They've already got a project out the door, too: Atomic is the company that's supporting Fat Princess, with the bugfixes released the other day and presumably more to come. Millar and Atomic Operations join the multitude of other Blizzard veterans off working on their own companies. Let's see, there's Keith Lee and his crew at Booyah, the ex-Blizzard folks at Red 5 Studios, the unfortunate souls at Castaway Entertainment and Flagship Studios (now Gravity Bear and Gargantuan Studios), new WoW TCG licensees Cryptozoic, and a few other little developers and divisions headed up by ex-Blizzard devs. Whew, that's a whole lot of babies -- Blizzard is like the Zeus of gaming studios lately. What are they serving in the cafeteria over there, startup cola?
GDC 2010: Interview with Keith Lee of Booyah
Booyah is an App Store company with quite a few lessons in its past already. The founders are former developers at Blizzard (they worked on both Diablo and World of Warcraft before setting off on their own), and after their first app, Booyah Society, didn't exactly strike gold on the App Store, they went back to the drawing board on their idea of "real life achievements," and have done much better with their latest app, MyTown -- it's one of the top grossing apps around, with more users and higher engagement than the popular Foursquare. We got to sit down with CEO Keith Lee for an interview at GDC, and he told us about what they learned from Booyah Society, why Booyah is convinced that real-life social gaming is where it's at, and what they think of the iPad (and what Blizzard thinks of the iPhone). Read on for more.
