les moonves
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CBS boss reveals why the company is 'against joining Apple TV' (or Hulu)
There's been a fresh round of "Apple is building a TV" rumors lately, and now comments by CBS CEO Les Moonves during his company's earnings call may reveal more about what Cupertino would like to do. Many of the rumors are based on quotes by Steve Jobs in his biography that he "cracked" a way to make an integrated TV set that was easier to use -- a major jump from the current Apple TV add-on box. While responding to analyst questions about why CBS isn't on Hulu, Moonves mentioned the network did not join in "Apple TV" for the same reason: because it (like Hulu) was an advertiser split. As we've discussed at length on the podcast, any efforts to remake how the TV business works won't get far without content, and so far CBS and its fellow studios have not been interested in playing ball. Why is that? According to Moonves, current deals (with cable and satellite, for example) are worth "hundreds and hundreds of millions" in guaranteed cash payments, and rather than seeking a share of advertising down the road, he thinks a "guaranteed revenue stream is a good way to go." Hit the source link to read the full transcript at Seeking Alpha or check after the break to read his words for yourself. It's a revealing look at why the potential task left to Tim Cook (or his counterparts at Google, Microsoft, and wherever else) of negotiating a new business model for home video may be even harder to crack than designing the perfect UI.
CBS and Hulu in talks about shows on Plus service, says broadcaster's CEO
CBS has been doing a good job testing the waters of its online content -- and has even promised to have HTML5-supported episodes this Fall season. All the while, however, it's remained one of the last broadcast holdouts against offering content to the Hulu empire. Now, CBS chief Les Moonves says new Hulu Plus subscription service has interested the broadcaster enough to open talks with the video service. Don't get your hopes up, though, as discussions won't necessarily lead to anything and it's not necessarily your only option for legally streaming the channel online. Still, feel free to fancy a converged queue of episodes from across the networks. Why, that'd be awesome times awesome. That'd be awesome squared.
Other companies and Apple's iTunes price war
NBC has gotten all the press in their big fight with Apple, but a few other companies are currently considering their options about what to do with iTunes pricing.News Corp is apparently ready to draw a line in the sand. Their COO Peter Chernin says "negotiations will be prickly and dicey and contentious, like all negotiation are and like all negotiations should be." Interesting point of view there. He earlier promised that they wouldn't be pulling content from iTunes like NBC is (or at least says they are-- the content is still there for now, but on the way out soon), but says that they should be the ones determining prices for their products, not Apple. Which is true-- unless Apple believes otherwise. If Apple offers you $1 per song or nothing, Chernin, which one are you going to take?And CBS, on the other hand, is asking everyone to just chill, OK? CEO Les Moonves is the only one that actually sounds like he knows what's going on at the iTunes store: "We look at iTunes as much as a promotional vehicle for our shows as a financial vehicle." That's exactly how everyone should see it-- we can watch these shows for free (with advertising) on television, or pay a nominal fee to watch them later on iTunes.This doesn't help with NBC of course-- they're going to do what they want (including go to Amazon) no matter what CBS says. They are competitors, after all, but whether NBC pulls out or not, the Store isn't going anywhere-- there are lots of content providers still interested in it.[via MacBytes]
