localnewssubscriptionsaccelerator
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Facebook program aims to boost local news subscriptions
Just because Facebook is downplaying publishers in your News Feed doesn't mean it's uninterested in giving media outlets a helping hand. The social network's Journalism Project is launching a Local News Subscriptions Accelerator that will help "metro newspapers" grow their reader bases. The $3 million, 3-month pilot will have 10 to 15 publishers participate in weekly training and once-a-month meetings to improve their digital subscription marketing both on and off of Facebook, including the creation of tailor-made projects with funding.
