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Google's first partner for smart, sensor-laden clothes is Levi's
Remember when we said yesterday that Google's Project Jacquard would lead to the advent of touch-friendly pants? Well, we were more right than we thought: During the Google ATAP address here at Google I/O 2015, Technical Program Lead Ivan Poupyrev confirmed that the search giant is teaming up with Levi's to help bridge the gap between Jacquard's technically complex fabrics and the seemingly arcane world of fashion. "We think about Jacquard as a raw material that will make computation a part of the language which apparel designers and textile designers and fashion designers speak," he said. "We want digital to be just the same thing as quality of yarn or colors used," referring to how fundamental these sorts of connected considerations should be.
