LyftBikes
Latest
Lyft buys the company behind CitiBike, announces Lyft Bikes
Just as we expected, Lyft is moving beyond cars and into the world of bike sharing with its next big acquisition. The company announced this morning that it has bought Motivate, the firm behind NYC's CitiBike and Chicago's Divvy. It'll be rebadged as Lyft Bikes, while portions of Motivate will stick around to help take care of those bikes, the New York Times reports. We don't know how much Lyft paid for the company, but earlier reports pegged the deal around $250 million.
