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Lyft challenges Uber Black with its own luxury cars
Lyft passengers who prefer a black Audi or Lexus to the ubiquitous Toyota Camry can rest easy. On Thursday, Lyft launched their Lux service in New York City, San Francisco, San Jose, Los Angeles and Chicago, bringing premium black cars with drivers ranked 4.7 and above. Lyft says they want customers not only using this service for business travel, but attending weddings too — Lux SUV is for parties of six or more. The service is one tier higher than Lyft Premier, which launched last year.