lyftpremier

Lyft goes classy with new Premier service

Lyft has always played the more casual, laid-back ridesharing option to Uber's fleet of black cars and SUVs, but that vibe is about to grow up a little with today's launch of Lyft Premier. The new option, which is available now in the Bay Area, Los Angeles and New York City, is being billed as a "more stylish" ride for business trips or a special night out.