make-up

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  • HD cosmetics bleeding into civilian realm

    by 
    Darren Murph
    Darren Murph
    10.26.2008

    It was inevitable, really. Whatever the evening news anchor does, so must everyone else, right? Regardless of the answer to that inquiry, a new report has found that cosmetics once reserved for making on-screen celebrities look their best in high-definition are now finding their way into caboodles of everyday Earthlings. Even generic makeup outlets such as Sephora are now offering up a variety of HD makeup to folks who will never, ever see their face on the tube. HD makeup, which stands out by including particles that reflect light rather than absorb it, seems to be the latest trend in the highly volatile makeup industry, though some experts are questioning the need for Sam and Sally to go to such extremes. Pish-posh, we say -- they're just preparing for their big break on Super Hi-Vision.

  • HD makeup seeks to conceal on-screen blemishes

    by 
    Darren Murph
    Darren Murph
    01.19.2008

    Sure, we've heard just how little talking heads enjoy being positioned squarely in front of a high-definition camera, but now it looks like relief is on the way from a few big names in the cosmetics industry. Reportedly, over a dozen brands have either recently launched or are planning to introduce lines of makeup aimed at making you look stellar whenever your face gets captured on an HD camera / camcorder. Believe it or not, even the likes of Cargo and Dior are getting in on the fun with their blu-ray Collection and High Definition Serum Foundation, respectively. Granted, even analysts in the biz admit that a good chunk of this stuff is simply marketing hoopla, but you know increased resolution is having an impact on society when "HD Liquid Crystal Pigments" start showing up in foundation.[Via Pocket-lint]

  • DS makeup game defies mockery with sales potential

    by 
    JC Fletcher
    JC Fletcher
    04.10.2007

    We were all set to make fun of Cosmetic Paradise, but then we thought about it and realized that a makeup game on the DS will probably be something of a hit in Japan. Here's our reasoning: All people in Japan have at least one DS-- including little girls. This may be marketed as a "training" game for cosmetics, and the word "training" opens the sales floodgates. Using the stylus to apply makeup is probably a lot of fun for people who like dolls and stuff. We admit, then, that this game is a good idea, from a business perspective, at least. And it does seem to have some adventure game elements, which we support. What do you think? Are there any little DS fans in your family that would enjoy this kind of thing?