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GDCO 2010: LotRO's revenues double as Turbine lays out a promising future
According to Turbine, it's been a bonanza month for Middle-earth. At GDCO, the studio announced that revenues from Lord of the Rings Online have doubled in the past month since switching to a free-to-play hybrid model. What's even better is that Joystiq reports that LotRO has added a whopping million new accounts over these 30 days as well. Turbine is monitoring the server loads and have additional servers waiting if needed. It turns out that the F2P launch was even bigger than the original launch of LotRO back in 2007. The good news doesn't stop there, either; LotRO has seen 20% of previous subscribers return, three times the numbers of concurrent players at peak times, and over half of the players using the hotly debated LotRO store for a purchase. Speaking of the store, the top-selling item has been an increase in shared storage, followed by tomes (stat boosters), the riding skill, and the Mines of Moria expansion. Looking forward to the future, LOTRO Weekly wrote a summary of Massive Online Gamer's first podcast in which the Turbine devs outlined a few of the goodies in store for players in coming months. They are hoping to roll out updates every two to three months in a similar fashion to DDO's schedule, but are still committed to big expansions such as next year's Isengard. A new multi-boss raid is slated for early 2011, about the same time that the Radiance mechanic will be vanquished from the game forever.
Beckett names Rob Pardo most influential person in MMOs
Beckett's July-August issues of Massive Online Gamer magazine (which went on sale yesterday) names what they think are the 20 most influential names in the MMORPG business today, and as you might expect, a World of Warcraft figure topped the list, namely Rob Pardo, Senior VP of Game Design for Blizzard Entertainment. Interestingly enough, Rob Pardo is the only current Blizzard figure that appears on the list. It seems to me, at the least, that Tom Chilton (If only for the Esports thing) or Jeff Kaplan should have been considered for the list as well, and I'm sure most of my fellow old school gamers are noticing the glaring absence of Lum The Mad, the grandfather of all MMO critics. Still, most of us can agree, I'm sure, that Pardo deserves the top spot. It's hard to argue with the success of Blizzard's games, especially WoW, and it doesn't look like it's going to flag anytime soon with WoTLK on the way. You can check out the complete list here, and see how much you agree with it. [Via Massively]
Magazine comes with EQ2 in-game item
EverQuest II's new Rise of Kunark expansion is the cover story of the November/December issue of Beckett Massive Online Gamer Magazine. That's fun in and of itself, but it's particularly worth mentioning because anyone who buys the magazine will get a code with which to claim an in-game item.The item is "a portrait of Venril Sathir, the infamous Iksar warlord" which can be displayed in players' houses. SOE has done several free-in-game-item promotions before, but something this small and insignificant is likely only to draw the hardcore EQ2 fans who would have bought the magazine because of the article anyway. But an extra bonus can't hurt, can it?
Exclusive EQ 2 item for MOG readers
Massive Online Gamer is looking to reward (or bribe, depending on how you look at it) their subscribers who are also fans of EQ2. The first one thousand people to purchase a subscription will have access to an exclusive in game item. Now there isn't much info on what the item actually is, although it looks like a combination between a shield and wall art, so either might be a possibility. Either way, who doesn't like free stuff?A year subscription costs $16.99. It's really not that bad a price considering you get 6 issues of the magazine. Those interested can subscribe online.
