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O'Connor: Halo movie will happen 'when the time is right'
During last week's MI6 conference, Bungie alum (now 343 Industries head) Frank O'Connor spoke candidly about the possibility of a Halo movie now that relations between Peter Jackson / Neill Blomkamp and Microsoft have fallen apart (as reported by IGN). "We're going to make a movie when the time is right," O'Connor told attendees of a session he was part of, titled "Extending Your Game Beyond the Package." He continued, frankly stating "We own the IP." Being head of Microsoft's Halo product house (that includes everything from Master Chief plushies, to the development of games after Halo: Reach, to a possible film) though, O'Connor worries about the implications of a film on the franchise. "If we want to make a movie, the scale of all the other stuff that we do changes dramatically. We make tens of millions of dollars on ancillary stuff, toys, apparel, music and publishing. If we do a movie all of that will grow exponentially." So while that's not exactly confirmation of a movie adaptation for the Chief at some point in the future, the possibility of exponentially growing an already multi-million dollar business sounds like a pretty good excuse to us for doing one.
The Ant Farm talks successes of Modern Warfare 2 marketing
While we might argue that Infinity Ward's 2009 follow up to Call of Duty 4: Modern Warfare, Modern Warfare 2, likely earned the lion's share of its sales through Infinity Ward's history of making quality games, building a strong and loyal fanbase, and, well, the very fact that it was a sequel to an insanely high-selling game, the marketing team behind MW2 would likely disagree. Speaking at this week's MI6 Conference (and picked up by VentureBeat), contract marketing team The Ant Farm discussed some of the reasons that the sequel's advertising campaign worked so well -- and helped the title sell millions more copies than it would have without. "With us, it became a challenge of basically breaking it down to 'how do we engage the core first?'," explained Ant Farm executive creative director Rob Troy. "By the time you see the invasion on US soil, which was a secret for a long time, you definitely wanna go out there and kick some ass." For him, the marketing campaign was about slowly doling out aspects of the story while keeping fans in the dark about specifics, and resulted in a resounding success. We have to imagine landing commercial premieres during major sporting events likely helped out the sales as well, not to mention those MW2-branded energy drinks. Also, hey, blowing up castles is always a good way to advertise your product -- let's not kid ourselves, folks. We've embedded the whole conversation for your viewing pleasure after the break.
Dille: God of War 3 took 'just a couple days' to sell one million
Its star may be known for constantly seeing red, but the latest installment in the God of War series evidently has Sony seeing a whole lot of green. IGN reports that Peter Dille, senior VP of marketing for SCEA, told the audience at yesterday's MI6 marketing summit that God of War III had surpassed the one million unit sold mark in "just a couple days." The figure was provided without any other details, so Dille could have been lumping sales from other regions into it. We're getting in touch with SCEA for clarification and to see exactly where sales of the game stand as of this week. [Via 1UP]
