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  • Shocker! Three's unlimited data adopters use lots of 3G

    by 
    Jamie Rigg
    Jamie Rigg
    07.24.2012

    Three, a UK mobile network provider specializing in unlimited data packages, has reported that its customers are talking full advantage of their plans. Specifically, the average monthly usage has more than doubled this summer (we use the term loosely) from 450MB to 1.1GB over the same period last year. Smartphone users are understandably the healthiest eaters, sucking down around 1.5GB per month. With the BBC continuing to expand its 3G offerings and an undoubted increase in tablet use, tethering and the like, we imagine these figures are far from their peak. With 4G on the horizon, will Three regret positioning itself as the great provider; or, like Sprint over in the US, will it stand its ground for the sake of an advantage?