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    Roku TVs will eavesdrop on your shows to serve up ads

    by 
    Timothy J. Seppala
    Timothy J. Seppala
    04.11.2017

    Roku fans have another treat this week aside from getting Sling TV's Cloud DVR functionality. Assuming you opt in, the latest software version (7.6) will use Automatic Content Recognition to listen to what broadcast programming you're watching and suggest other stuff to watch based on that, as a way to "enhance" your couch potato session. "Additional viewing options may include the ability to watch from the beginning, watch more episodes of the same show and/or view suggestions for similar entertainment available to stream," the section about Roku TVs reads.