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EA is building micro-transactions into its PC and console games
Electronic Arts isn't backing down after a flurry of controversy about the micro-transactions in Dead Space 3. In fact, the company is planning to build micro-transactions into all of its PC and console games. CFO Blake Jorgensen says that EA is building "the ability to pay for things along the way, either to get to a higher level or to buy a new character" into all of its games and that "consumers are embracing and enjoying that way of business." While some people may balk at the idea of levels being locked away behind a paywall, Jorgensen also mentioned more innocuous micro-transactions, like trucks, guns, and other useful items that probably aren't ultimately necessary to enjoy the game.
GDC presenter talks about $100,000 whales
Have you always wanted to purchase a really expensive in-game whale to be your beloved pet? Then, sadly, this GDC Europe presentation by Reality Squared Games CEO Jared Psigoda probably isn't for you. If you're interested in how Asian game studios manage to attract players willing to spend $100,000 and more on their games, this is just the presentation for you. Psigoda, a former gold farmer, talked about how Chinese browser games and other free-to-play titles increase the cost of virtual goods depending on the level or power of players' characters. This model is dependent on a smooth pricing curve that gets players used to the idea of microtransactions with low-cost items and exchanges and gradually raises the cost in such a way that players don't dig in their heels at a sudden change. Check out GDC's Vault for an in-depth look at squeezing money out of players.
ArenaNet expands on microtransactions in Guild Wars 2
ArenaNet has put up a new blog post with information about Guild Wars 2's cash shop system as well as some of the philosophy behind the game's microtransaction design. Mike O'Brien, ArenaNet president and Guild Wars 2 executive producer, started off the post by saying that the microtransaction system will be part of this month's closed beta event, then went on to talk about the hows and whys of the system. ArenaNet's approach is this: Microtransactions are run on a currency of gems, which are purchased with physical-world money and traded in various quantities for the goods and account services available. Players also have the option of trading their purchased gems for in-game gold -- and purchase gems with in-game gold. "If you want something, whether it's an in-game item or a microtransaction, you ultimately have two ways to get it: you can play to earn gold or you can use money to buy gems. We think that's important, because it lets more players participate on a level playing field, whether they use their free time or their disposable income to do it." As to the micro-transaction items themselves, O'Brien steered away from specifics. He mentioned things like visual distinction and expression as well as account services (which we saw plenty of in the original Guild Wars) and "time-saving convenience items" while adding that ArenaNet is opposed to the idea of requiring players to spend cash in order to maintain an even playing field.
