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  • 100 Thieves

    Drake is now co-owner of an esports brand

    by 
    Jon Fingas
    Jon Fingas
    10.23.2018

    Drake's commitment to gaming is going well beyond the occasional star-studded Twitch stream. As part of an investment round, the Canadian rap giant (along with entertainment mogul Scooter Braun) now has co-ownership of 100 Thieves, a "lifestyle, apparel and esports" company founded by retired Call of Duty player Matt "Nadeshot" Haag and backed by Cleveland Cavaliers chairman Dan Gilbert. Drake and Braun will serve as strategic advisors while the company expands its competitive gaming to more titles and grows its apparel business.