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NeuroFocus makes first wireless EEG sensor headset, don't call it a thinking cap
It's well known that advertisers track our web-surfing habits to tailor the ads we see, but they'd prefer to know exactly what's going on inside of that brain of yours. NeuroFocus' aptly named Mynd, a full-brain wireless EEG sensor headset, serves as a stylish and easy way to record your thoughts whilst gazing at logos and lusting after products. In addition to neuromarketing applications, the European Tools for Brain-Computer Interaction consortium (TOBI) see it as a tool to help develop new technology for those with neurological disabilities. Sporting looks straight off the Game Grid, the Mynd is made of medical-grade EEG sensors to capture brain activity 2,000 times per second and a Bluetooth radio to shoot your thoughts to the smartphone, tablet, or PC of your choice. The wireless bit represents a huge upgrade over traditional EEG caps because it makes the headset's mind-reading powers available in shopping malls and living rooms instead of just hospitals. All so the sellers of things can know just how effective a spokesperson the ETrade baby really is. PR's after the break.
NeuroFocus analyzes brain waves for better games marketing
What really turns a gamer on? Why waste money with trial and error when you can take advantage of NeuroFocus' new NGame service! The company specializes in measuring brainwave activity. The company then analyzes this information to derive three metrics: persuasion, awareness and novelty. By seeing how the brain responds to various stimuli, game developers will then be able to design characters, stories, weapons, scenarios and sound effects that create the most compelling experience possible. The company argues that by using their service, game developers will be able to "shave years off the typical game development timeline, and many millions in costs." Really?!Perhaps we're a bit old-school, but we think we have a cheaper, more effective way of making a profitable game: put breasts in it. And guns! And chainsaws!
