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  • The New York Times wants you to help identify old newspaper ads

    by 
    Sean Buckley
    Sean Buckley
    10.15.2014

    Unless you're clipping coupons, advertisements are the last thing you look for when you pick up the newspaper. They're also the part of the New York Times archives that the newspaper wants you to look at the most, but not just for the sake of revenue. Madison, a new project from the New York Times' research and development lab seeks to document the paper's long history of advertising by crowdsourcing its advertisement identification project. That is, asking the public to view archives of old papers and sort out if a specific section of a paper is an ad, who it is advertising for, and to help transcribe the text.