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  • Gimlet Media/Paracast

    Spotify’s podcast power play

    by 
    Billy Steele
    Billy Steele
    12.23.2019

    By February, 2019 was already a huge year for Spotify. As part of its earnings announcement, the company revealed that it had finally made a profit -- a benchmark that seemed somewhat unattainable given the service's expensive operating costs. In that same news drop, Spotify also proclaimed it was ready to become a power player in the world of podcasts. It spent big, locked down exclusive shows and introduced several new features for users. And the effort won't end as 2019 comes to a close.