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  • Switched On: Birth of a platform

    by 
    Ross Rubin
    Ross Rubin
    03.15.2014

    Each week Ross Rubin contributes Switched On, a column about consumer technology. Regardless of what one may think about the potential for smartwatches, one of the most exciting things about a new device category is that there is so much experimentation with form factors and capabilities. We've already seen products with different display technologies (Memory LCD, LCD and OLED) and varying screen sizes. Some have various combinations of microphones, speakers, cameras, touchscreens, WiFi or cellular radios. Their prices have ranged from less than $100 to $400 and beyond and their battery life has varied from a day to a year. And then, of course, there are many of the factors that differentiate traditional watches -- size, design and materials.